While talking to a good friend of mine over the instant messenger hours ago, she mentioned that she wanted to get a gift from me for our graduation. I was not surprised anymore because she has always been like that, especially with people she's close to. It's not even necessary to respond back. But then again I responded and asked her what she wanted.
But when she told me that she wanted shoes from Jimmy Choo, I was appalled. I knew she was kidding alright. She wanted someone to buy her a pair of shoes from a British luxury house. Haha. Yes, I laughed. Nobody would buy anyone--as long as he/she is in the right state of mind--a pair of shoes worth around a thousand euros. At least nobody in my level of income would. That's equivalent to about 1,300 dollars, worth more than one person's income for a month.
I don't know what makes Jimmy Choo shoes that expensive, but it's probably because it uses the best types of material and because of the good marketing that it has generated itself. In marketing for the high-end marketing, sometimes what you got to do is just to make your line sound so exclusive. Indeed, while Jimmy Choo engages in ready-to-wear clothing, the line only has a few stores, with its flagship store based in London. Aside from shoes, Jimmy Choo also designer bags.
Furthermore, the former owner, Jimmy Choo, has already sold 50% of the company to Equinox Luxury Holdings Ltd. Choo now concentrates on an exclusive Couture line that is only available on appointment at Connaught Street. Do you see how exclusive these expensive designer brands can get?
The high life. A lot of people want to live it, but not all people can afford it. Jimmy Choo items are just among those examples why people of middle-class origin such as my friend should avoid visiting online galleries for shoes. I know how depressing it can sometimes get.
